To view template metrics for campaigns that have sent or are actively sending outreach, click on Campaign Settings and then on Templates & Email Sequence.
Under each attempt, you'll see a breakdown of the amount of emails sent, individual opportunities reached, the number of replies, and the opportunity response rate.
- Emails Sent = amount of individual emails sent out with that template. E.g.: If you email kevin@abc.com and rufus@xyz.com that equals 2 emails sent
- Opportunities Reached = amount of opportunities that have been contacted. E.g.: if you reach out to abc.com & xyz.com that equals 2 opportunities reached
- Replies = number of times a reply has been received for the email template.
As indicated by the above screenshot, Opportunity Response Rate measures the response rate for the template within the selected campaign. For example, a template that has reached 161 opportunities and has 33 replies, will have an Opp. Response Rate of 20.49%.