Using Spintax to Create Highly Personalized Outreach

One powerful way to automate personalization at scale is by using Spintax (Spin Syntax) with conditional logic in your email templates.

This guide will show you how to craft dynamic email templates that adapt to each recipient, making every message feel one-to-one rather than mass-produced, without manually rewriting each message. Let’s explore how you can leverage spintax conditional logic to craft highly personalized outreach campaigns.

What is Spintax Conditional Logic?

Spintax is a shorthand syntax that lets you define multiple variations of a word, phrase, or sentence. When the email is sent, the system randomly selects one variation. For example:

{{spin "First Phrase", "Second Phrase", "Third Phrase" /spin}}

When your outreach email is being sent, your template will randomly generate one of the three spin options: First Phrase, Second Phrase, or Third Phrase.

Additionally, you can add personalization fields into the spin:

{{spin "{{MRG_FIELD_1}}", "{{FLD_CUSTOM_1}}","{{MRG_FIELD_2}}", "{{FLD_CUSTOM_2}}" /spin}}

This further improves the personalization of your outreach emails.

You can start by integrating basic spintax, then layer in conditional rules to refine your approach. The more tailored your emails, the better your results will be.

How Do I Implement Spintax in Pitchbox?

You can find examples of conditional logic on the right side of the template editor.

Spintax is a great method to use to warm up new email accounts organically in Pitchbox. Here is an example of a template using spintax for this purpose:

Subject Line: {{spin "{{MRG_MRG_SUBJECT_LINE_QUESTION}}", "{{MRG_MRG_SUBJECT_LINE_STATEMENT}}" }} - Really enjoyed it {{CNT_FIRST_NAME}}

Email Body: Hi {{CNT_FIRST_NAME|default:"there"}},

{{spin "Your recent post {{MRG_PAGE_TITLE}} was truly insightful", "I was genuinely inspired by your recent post {{MRG_PAGE_TITLE}}", "I was genuinely inspired by your recent post {{MRG_PAGE_TITLE}}" }}. {{MRG_CUSTOM_PRAISE_2}}.

{{spin "Keep up the fantastic work! Looking forward to your future pieces.", "You're doing amazing work! Can't wait to see your next project.", "Eagerly awaiting your next masterpiece." }}

{{OUTREACH_EMAIL_ACCOUNT_SIGNATURE}}. 

We recommend exploring our AI personalization fields to further generate unique content for your outreach emails. Combine these dynamic fields with traditional spins to create emails that feel 100% handcrafted at scale, boosting engagement without the manual work.

Ready to supercharge your outreach? Try spintax conditional logic in your next campaign and watch your response rates soar! 🚀