Using One-Click Unsubscribe in Your Outreach Campaigns

One-Click Unsubscribe gives your recipients a quick, clean way to opt out of your outreach, right from their email client. It's super quick to set up, keeps your outreach respectful, and automatically adds anyone who unsubscribes to your Do Not Email list. ✅

Navigation

1. What Is One-Click Unsubscribe
2. How to Turn On One-Click Unsubscribe
3. What Happens When Someone Unsubscribes
4. Setup Requirements
5. When the Unsubscribe Button Appears
6. Common Questions

📧 What Is One-Click Unsubscribe

One-Click Unsubscribe adds an unsubscribe header to your outreach emails. In email clients that support it, recipients see an unsubscribe link they can use to opt out of your outreach in one click.

The feature follows RFC 8058, the standard for one-click unsubscribe headers.

One-Click Unsubscribe is not mandatory for outreach. It's there if your organisation requires it or you want to give recipients an easier way to opt out.

⚙️ How to Turn On One-Click Unsubscribe

You'll find the One-Click Unsubscribe toggle when creating your email template.

1. Open the email template you want to edit, or create a new one.
2. Find the toggles for One-Click Unsubscribe and the Opt-Out Footer.
3. Switch on One-Click Unsubscribe.
4. Optionally, switch on the Opt-Out Footer as well. Both settings can be on at the same time.
5. Save your template.

🚫 What Happens When Someone Unsubscribes

When a recipient clicks the unsubscribe link, Pitchbox automatically adds that contact to your Do Not Email list. You don't need to do anything manually, and they won't receive further outreach from you.

🔐 Setup Requirements

Before One-Click Unsubscribe can work, these records must be configured correctly on your email server:

1. DNS settings
2. DKIM
3. SPF records

If you're not sure whether these are set up, check with whoever manages your domain or email server.

👀 When the Unsubscribe Button Appears

Turning on One-Click Unsubscribe doesn't guarantee recipients will see the button. Your email service provider (ESP) decides whether to show it.

• Marketing emails typically display the button.
• Your sender reputation is also taken into account.
• The recipient's email client must support one-click unsubscribe headers.

❓ Common Questions

Do I have to use One-Click Unsubscribe?

No. It's optional. Turn it on if your organisation requires it or you want to make opting out easier for recipients.

Can I use One-Click Unsubscribe and the Opt-Out Footer together?

Yes. Both toggles can be switched on at the same time in your email template.

Why isn't the unsubscribe button showing in my email?

Your ESP decides whether to display it, based on factors such as email type and your sender reputation. The recipient's email client also needs to support it. Check that your DNS settings, DKIM and SPF records are configured correctly.

Where can I see who has unsubscribed?

Contacts who unsubscribe are added to your Do Not Email list.

💬 Need more help? Email pitchbox@support.com or use the live chat and our team will be happy to help.