Integration Metrics Explained

Moz

Metric Key Meaning
Domain Authority DA

Domain Authority is a Moz metric that predicts how likely a website is to rank in search engine results.

It’s scored on a scale from 1 to 100, with higher scores indicating a greater ability to rank. DA is based on multiple factors, including linking root domains and total backlinks.
Homepage Authority PA Homepage Authority is similar to Domain Authority but specifically reflects the ranking strength of a site’s homepage. It’s often closely aligned with DA but focuses on the homepage’s individual link equity and signals.
Homepage MozRank mR

MozRank measures the link popularity of a webpage, calculated based on the quality and quantity of external links pointing to it.

Homepage MozRank refers specifically to the homepage's score.

  • Scale: 0 to 10 (logarithmic)
  • Higher MozRank = more high-quality links
Subdomain MozRank DmR This metric evaluates the MozRank of a specific subdomain (e.g., blog.example.com ), rather than the root domain. It measures how authoritative or popular the subdomain is based on its link profile.
Spam Score Spam

Spam Score estimates the likelihood that a website may be penalized or flagged by search engines for using spammy SEO practices (e.g., keyword stuffing, unnatural link patterns).

  • Moz evaluates 17 distinct spam flags.
  • The score is shown as X/17 in raw data but often displayed as a percentage on the Moz site.
  • Example: A raw score of 3/17 = 17.6% Spam Score.

📌 Note: If you're viewing Spam Score outside of Moz’s platform, you may need to convert the raw score (e.g., 4/17) into a percentage manually.

Ahrefs

Metric Key Meaning
Domain Rating aDR Domain Rating (DR) is a metric that measures the strength of a website's backlink profile. It’s a score between 0 and 100, with higher numbers indicating a stronger, more authoritative domain.
Backlinks aBL

Backlinks refer to the total number of external links pointing to a website or page. This count includes all types of links, such as:

  • Dofollow (pass SEO value)
  • Nofollow (do not pass SEO value)
  • UGC (User-Generated Content)
  • Sponsored (paid or promotional links)
  • Redirects, image links, and JavaScript-based links (if detected)
Ref. Domains aREF Referring Domains (RD) refers to the unique domains that link to your site, regardless of how many links come from each domain.
Keywords aKW Keywords represent the total number of search terms your website ranks for in search engines (typically shown in the top 100 results).
Keywords Top 10 aKW10 Keywords in the Top 10 refer to the total number of keywords your website ranks for within the top 10 positions of search engine results.
Traffic aTRA Traffic refers to the estimated organic search traffic your website is getting, based on its keyword rankings.
Traffic Top 10 aTRA10 Traffic from the Top 10 refers to the estimated organic traffic your website receives from keywords that rank in the top 10 search results.
Gov aGOV Gov refers to the number of backlinks or referring domains coming from government (.gov) websites.
Edu aEDU The Edu metric refers to the number of backlinks or referring domains coming from .edu websites (educational institutions).
Ref Class C aRRC

This metric refers to the number of unique Class C IP addresses that backlinks originate from.

An IP address consists of four sets of numbers (called octets), e.g., 192.168.1.10 . The first three octets (192.168.1 ) represent the Class C IP block, which typically indicates the same subnet or server group.

If multiple backlinks come from different domains hosted on the same Class C IP, they may be less valuable, as it can suggest a network of closely related or low-diversity websites (e.g., PBNs or link farms).

  • Higher diversity of Class C IPs = healthier backlink profile
  • Lower diversity (many links from same C block) = potential for spammy or unnatural linking patterns

This metric helps assess how geographically or infrastructurally diverse your backlinks are.

Majestic

Metric Key Meaning
Citation Flow CF Citation Flow is a metric that measures the quantity of backlinks pointing to a website or page. It evaluates the link popularity or influence based on the number of backlinks a site has.
Trust Flow TF Trust Flow is a metric that measures the quality of backlinks pointing to a website. It reflects how authoritative and trustworthy the websites linking to you are.

Semrush

Metric Key Meaning
Keywords KW In SEMrush, the Keywords metric refers to the number of search terms (keywords) a website ranks for in search engine results. This includes both paid and organic search results.
Traffic TRA The Traffic metric in SEMrush refers to the estimated number of visitors a website receives from organic and paid search, based on the keywords it ranks for.